Collezione Borsari 1870 - Primo museo italiano della profumeria

The museum is unique in its kind. The collections, which include tools, work equipment for the distillation of essences and materials relating to the preparations and the study of their image, testify to the company's business Borsari since 1870, the year of foundation, until the mid-1900.La collection, housed in the building built in the 30s as the site of the offices behind the establishment of the Borsari traces the history of the company that got its name from its founder, Louis. Right after the end of the nineteenth century, when it was started industrial production of perfumes (remember the "Violetta di Parma" inspired by Marie Louise, Napoleon's second wife), it poses a particular attention to the image of preparations. This explains, then, the variety of lines and shapes of bottles, favored by qualified local processing of glass, graphics, accurate label and care for the advertising message, as evidenced by posters to large size as well as the calendars scented widely distributed at hairdressers or through the pages of fashion glossies. The collection as a whole gives an interesting chapter in the history of costume, graphic design and advertising through the first half of the twentieth century. The exhibition is completed with the original furnishings of the chemical laboratory of Borsari: the workbench with tools and with the vials of the essences of the basis for preparing perfumes, next to metal containers for the storage of the product.