Archivio Storico e Museo

The Historical Archive and Museum "Birra Peroni" was founded in 2001 with the intent to document aspects of production, trade and customs related to the trademarks "Peroni" and "Blue Ribbon". It keeps records of the producer of the famous beer from 1880 to the present. To the traditional Archive are added also: a photographic collection of over 10.000 images; a library in free consultation; an audiovisual fund; a collection of bottles, packaging and historical advertising materials. The Museum is divided into three sections: "History of Production", "Packaging and Promotion", "Communication". The Museum organizes guided tours and educational tours to the discovery of taste; provides space for scholars in the field of research and collaborates with Italian universities.

Info:

By appointment from Monday to Friday.

Free entrance.